Krave Beauty Matcha Hemp Hydrating Cleanser Review

I’m not always the most loyal customer when it comes to cleansers, and when I started noticing Krave Beauty products popping up in my Instagram feed earlier this year I knew I had to try their Matcha Hemp Hydrating Cleanser. The main thing I look for in a face wash is something that won’t leave my skin feeling dry and tight, so a cleanser with hydrating in the name sounded right up my alley. I also shamelessly love the minimal packaging. It looks pretty sitting in your shower, and it’s something different from millennial pink which has become sort of overused as a quick hack to grab attention these days (as much as I love some millennial pink 💕).

When I looked further into the brand I was excited to see that it aligned with my goal of supporting more female founders in the beauty industry! Krave Beauty is founded by Liah Yoo, a beauty influencer on YouTube. I had never watched Liah’s videos before, but I’m so glad I found her! I love that her content combines the science of skincare and also just other lifestyle topics like vlogs, What I Eat in a Day videos, and even some branding and business content. Now that I’ve gone on about Liah, let’s dive into the cleanser.


The Matcha Hemp Hydrating Cleanser claims to be a “barrier-friendly, antioxidant cleanser”. Krave Beauty’s main goal is to create skincare that is simple and effective, so this cleanser is meant to clean the skin without disrupting its natural pH. The pH of this product is supposed to be 5.0-6.0, and our skin naturally sits around 5.5.

Price & Size

$16.00 for 4.05 fl. oz. via Krave Beauty Website

I’m quite happy with the price of this. I think it’s a relatively reasonable price for a cleanser. For reference these are some of the other cleansers I like and their respective prices: Glossier Milky Jelly is $18.00 for 6.00 fl. oz. & Fresh Soy Face Cleanser is $38 for 5.1 fl. oz.

Cruelty Free/Vegan?

Krave Beauty products are 100% vegan and cruelty-free! 👍🏻


As the name suggests, the cleanser contains 40% matcha which is where the antioxidant boost comes from. I’m not a trained dermatologist or esthetician so I can’t say for sure, but it seems like you would be better off getting your antioxidants from something like a vitamin C serum, but it definitely can’t hurt to have in the cleanser. Plus, matcha is a trendy product which I’m sure helps sales in the very least. Hemp seed oil plays a huge part in the hydrating effect because it delivers fatty acids to the skin. It does contain some surfactants as a cleansing agent, but not sodium lauryl sulfate, so it won’t be harsh on the skin. All of their products are free of fragrance, essential oils, colorant, and other potential allergic sensitizers!

Camellia Sinensis Leaf Water, Water, Glycerin, Coco-Betaine, Methyl Gluceth-10, Ethoxydiglycol, Dipropylene Glycol, Methylpropanediol, Sodium Chloride, Butoxydiglycol, Diglycerin, Glycereth-26, Xanthan Gum, Camellia Sinensis Leaf Powder, Quillaja Saponaria Bark Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cannabis Sativa (Hemp) Seed Oil, Avena Sativa (Oat) Kernel Extract, Diethoxydiglycol, Coco-Glucoside, Caprylyl Glycol, Glyceryl Caprylate, Decyl Glucoside, Pentylene Glycol, 1,2-Hexanediol, Sodium Cocoyl Isethionate, Butylene Glycol, Octanediol, Panthenol (Vitamin B5), Citric Acid, Ethylhexylglycerin, Caprylic/Capric Triglyceride, Sodium PCA, Disodium EDTA


The product itself is in a squeezable tube that’s pretty standard for most face cleansers. I like that it’s a flip cap instead of a screw on cap which makes it quick and easy to use.


I don’t notice much of a strong scent, but some people say it smells slightly like matcha. I haven’t noticed that, but I also don’t drink matcha. 🤷🏻‍♀️ I just find that it has a subtle fresh scent.



The texture of this is really interesting! On one hand it’s a classic gel cleanser, but on the other hand it almost has a bounce to it. Imagine squishing a big handful of jello and that’s kind of what I would compare this cleanser to (in a good way).



I love the way my skin feels after using this cleanser! I don’t feel the need to rush out of the shower to apply moisturizer to get rid of that tight feeling. My skin never feels irritated and the product doesn’t sting my eyes. It doesn’t do a great job removing makeup, but even the website recommends that you use this after your favorite makeup remover. I personally like to use it as a morning cleanser or on days that I don’t wear any makeup. Overall, I think this cleanser is amazing for nearly any skin type. I think it’s gentle enough for people with sensitive skin, hydrating enough for people with dry skin, but at the same time light enough for people with oily skin. I can’t recommend it enough! The brand only has one other product in the line so far, but I’m definitely planning on trying more from them in the future.

*The Matcha Hemp Hydrating Cleanser is currently on preorder and set to ship May 7th.