Creative Writing, Content Strategy, Project Management, Client Communication, SEO Copywriting, Google Analytics, Social Media Marketing, Graphic Design, Adobe Applications, Analytical, Fast Learner

Work Experience

Content Curator

Shopkick | April 2017 - February 2018

  • Created shoppable in-app lookbooks to highlight new or featured products from partners like Walmart, Amazon, T.J. Maxx, American Eagle, and more

  • Executed the launch of new app features including mobile commerce and e-commerce content functionalities

  • Owned communication with retail partners around the creation of lookbooks

  • Created and maintained an editorial calendar based on seasonal themes, trends, and brand objectives

  • Uploaded content daily using a web-based admin tool

  • Developed app copy to create a better user experience

SEO Content Marketing Specialist

Shutterfly Inc. | June 2016 - March 2017

  • Wrote SEO optimized content for the Tiny Prints and Wedding Paper Divas brands

  • Performed keyword research to identify new content opportunities

  • Doubled Q4 organic traffic and revenue YoY for Tiny Prints by optimizing existing content to improve rankings, traffic, and conversion

  • Launched a new CMS platform for Wedding Paper Divas and created a new editorial calendar for launch

  • Worked closely with agencies to manage creation of new interactive content from concept to launch

  • Coordinated with social media team to amplify and distribute content through social campaigns and posts

  • Collaborated with partner marketing team to create cross-promotional content with other large consumer brands such as Sandals, Benefit Cosmetics, and Zola

  • Managed outreach and relationships with over 50 industry leaders and influencers

  • Executed link building strategies to enhance on-page SEO resulting in 35 high quality links during Q4 peak

Social Media Specialist

Shutterfly Inc. | November 2015 - May 2016

  • Executed day-to-day social media management on Facebook, Twitter, Instagram, and Pinterest for the Tiny Prints brand, including daily posting and responsive messaging

  • Managed and analyzed paid social campaigns across Facebook, Instagram, and Pinterest

  • Increased Q1 social traffic 38% YoY

  • Tested new strategies including A/B tests, multi-product ads, and promoted pins/boards

  • Wrote articles that averaged 1.13% click through rate and $0.43 cost per click as promoted Facebook posts, a 100% increase in QtD click through rate and a 33% decrease in QtD cost per click

  • Coordinated with creative team on ideas and execution of images for social content

  • Supported the PR team in covering events like Tiny Prints’ presence at the Golden Globes


Georgia Institute of Technology

Bachelor of Science in Literature, Media, and Communication, Certificate in Marketing